Sunday, April 5, 2009

The Evolution of Ann Taylor

Everyone that knows me knows that I like Ann Taylor. I used to work there for nearly 7 years because I couldn't get enough of the clothes. Nothing could keep me away from the 40% discount I received. I loved the classic look and clean lines of what Ann Taylor USED to be.

Since I left, though, it's almost been a struggle for me to get back into the store to shop. Not because I'm never at the mall, but because the store has been going downhill.

No longer will you see classic suits and dresses like the ones pictured above. Even the quality of the clothes isn't what it used to be. I understand that retailers need to cater to those who keep up with the trends, but what about the people whose conservative taste and longing for the elegant & classic look can no longer find ONE thing to buy?! It's way too trendy and at their price point, the age group that they're trying to fit can't afford to buy the clothes! I would much rather go to Banana Republic and buy something at regular price because the quality is so much better, than get something on sale at Ann Taylor.

It's not surprising why sales have been way down.

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